There are a lot of applications available on the market next, youthful folks searching for love: Tinder, Bumble, and OkCupid, among others.

Though his or her rationales vary—Tinder and Bumble both are with regards to the swipe, but on Bumble, women result in the basic step, sufficient reason for OkCupid you could handling the amount of facts a person expose up front—they all get one thing in common: Promising mates choose one another according to appearance.

But Willow, a brand new application hitting the application stock on Wednesday, is actually pursuing a separate solution. As opposed to swiping remaining or best based on the very first selfie you notice, you’re motivate to respond to a couple of three questions—written by users—that are designed to spark all the way up a discussion. What’s most, users decide once assuming they would like to promote picture along with users; to begin with, the solutions to these issues are generally foreseeable periods determine.

The app’s founder Michael Bruch claims Willow pose the “social” back social media. Bruch, now 24, got new regarding ny school as he introduced the app last year. According to him he was going to fill a void they recognized when working with matchmaking applications that focused on swipes compared to the things you like.

“You can fit with a bunch of people that you would imagine are wonderful looking you don’t actually know much about all of them until such time you begin discussing with these people,” Bruch say TIME. “If I’m going to hang out with someone I would like to know that there is one thing to dialogue about–that’s what’s vital that you me personally.”

Bruch was intending that the exact same curiosity about dialogue is vital to a lot of some other teens also. So far, Willow has actually gained some traction. Over 100,000 owners downloaded the beta version of the app that released in August, forwarding an average of three communications on a daily basis.

What’s a whole lot more, men and women are utilizing it for longer than simply finding enjoy. “It’s are more about public revelation than totally matchmaking,” Bruch states. “If you need to access a have an informal discussion about computer game it is possible to, understanding also use it to spark all the way up an enchanting debate with somebody that’s lower than 30 long distances off.”

The type of the application launched Wednesday also contains a “Discover” attribute that can help consumers scan what’s trending and better sort through concerns they’d be thinking about responding to.

It’s a fascinating way because of the thought of shallow aspects of today’s millennials—the me personally Generation, as TIME’s Joel Stein verbalized in 2013. Today’s dating software seem to satisfy in their interior narcissists. It’s a lot easier to show an individual down predicated on just their own face instead of after you’ve moving up a discussion. To Check Out exactly how customers reacted to kinds without photograph, OkCupid among the largest paid dating sites, hid account picture briefly in January of 2013 dubbing they “Blind Date Day.” The two learned that their particular people had been very likely to reply to basic information through that time period, however, the minute the photograph were lutheran dating site free turned-back on, conversations ended–like they’d “turned to the brilliant lighting during the bar at nighttime,” published one Chris Rudder, one of the site’s creators.

Despite that significantly discouraging solution, some millennials are discovering about the pressure level of putting that person nowadays for that general public to guage may be intimidating—and occasionally, unsafe. A single glance at jerky emails placed into Instagram levels Bye Felipe (which aggregates negative communications girls collect on the web) offers a very good feeling of how aggravating it is often for many, but especially for women, wanting to understand because graphic space. Folks is intense, fetishizing, and totally harsh.

Apps like Bumble seek to assist females prevent that by adding the effectiveness of hitting upward discussion in only within hands. But Willow desires alter the emphasis totally, within the way some body seems to be as to what their hobbies are. “If your visualize isn’t getting sprayed available to choose from, the level of harassment and information you’re going to get away from the break will be reduce,” Bruch states.

On their surface, the app’s objective seems like a cheesy series from a rom-com: a hapless sap complaining that they desire an individual would grab fascination with the company’s thought instead of their appearance. But, Bruch and Willow’s some other proprietors are wanting they have carved a location one of the numerous software that satisfy the millennial generation’s lives using the internet.